My job is to make business and brand a force for good by inspiring leaders to imagine a brighter, more purposeful future for their organisations.

I wholeheartedly believe that purpose is the new status, and I'm passionate about inspiring enlightened business leaders to make money and have fun by solving the world's biggest problems. It’s what we call “purposeful advantage”. By focusing on the triple bottom line and tackling the big social and environmental issues, companies like Unilever, Ella’s Kitchen and Interface are creating value, reaping vast commercial rewards and building genuine movements for positive change.

I help businesses of all sizes and sectors to unearth, define, implement and communicate a clear “purpose beyond profit”, creating an inspiring story that attracts and activates customers, employees and partners alike.