Spicing up the high street's latest fast food phenomenon.
Having successfully established themselves in one of the fastest growing restaurant sectors in the UK, Mission Burrito had ambitious plans to expand its restaurant portfolio and was looking for a partner to support this growth with creative, brand and business advice. Recommended by a previous client, Burnt Sugar confectionery, we met with founders Sharon and Jan Rasmussen to discuss their needs.
What we did
We defined the Mission Burrito customer promise and developed an identity that really captures the spirit and purpose of the brand. In addition, we produced brand guidelines to ensure a consistent look, feel and behaviour for the expanding restaurant portfolio. We created a new company logo, business stationery, restaurant collateral, food photography, in-venue signage and website design.
Did it work?
Working with us has equipped Sharon and Jan Rasmussen with the direction, confidence, and brand assets needed to fuel a rapid and successful expansion. The next Mission Burrito restaurant opens here, in central Bath, in August 2011. We are also proud to say that the Mission Burrito identity has recently won a Silver Award at the 2011 Cream Awards.