Developing sustainable brand and business tools for an ecology specialist.
Keystone environmental are a thriving business who plan, design and deliver complete, ecological solutions, allowing organisations to achieve their goals whilst fulfilling their environmental responsibilities. In order to meet their ambitious expansion plans Keystone commissioned a full business audit and approached The House to help capatalise on areas for business development.
We were recruited to develop a brand and marketing infrastructure that builds equity into Keystone’s name, products and services, enabling them to position themselves more competitively in the market place.
What we did
Through a series of client workshops we developed a business plan including a review of products and services alongside a coherent strategy for new business development. We then defined the Keystone brand vision and essence which informed a compelling brand strategy, proposition, new visual identity and assets, including company website. With the aim of building brand awareness amongst Keystone’s target audience, we developed a comprehensive communications plan and designed all collateral for on and offline- marketing
Did it work?
It’s very early days but Keystone Environmental moves into the next stage of growth with real confidence.