Background

It can be lonely at the top when you’re the CEO of a company, so having a forum designed specifically for business leaders is invaluable.

Founder Mike Wilsher, an experienced business leader himself, created Executive Foundation to provide a secure environment for leaders to learn from expert speakers, share insights and ideas together with other like-minded people.

What we did

After a series of briefings, we created an identity to reflect the value today’s business leaders gain from attending a regular forum where the first principles are open dialogue, robust challenge and integrity. The identity has been implemented on their corporate stationery, signage, website and sales literature.

Did it work?

Executive Foundation’s offer is very clear and, like all good business it communicates in a simple, direct manner. Since its creation Executive Foundation has grown its membership numbers with CEO’s, MDs and senior managers attending Platinum Gold and Silver forums.