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Delivering the Business Case for Brand

Delivering the Business Case for Brand

How does improving your brand result in a better bottom line? 

Steve will be posing this question to delegates at next week’s Rabbit Exhibition in Bristol, and talking through practical ways in which this can be applied to individual businesses.

Whilst every organisation faces individual threats and challenges, there are a number of reasons to invest in brand that can be applied universally.  Here are just a few:
 

Secure market leadership
You know you have the best product in your field but how do you convince your customers?

Getting your brand strategy right and in line with your business plan will take you a long way.  We helped thebestof team to change their business model and reposition their brand.  They now hold an unassailable position as the UK’s strongest referral network.
From following fashion to leading the market

Turn business threats into a growth opportunity
How can you transform a potential threat to your business into an opportunity?

Fiskars were grappling with just such an issue in the UK when their 30 year license agreement with Wilkinson Sword came to an end.  Whilst they were finally free to sell their products under their own brand, they were virtually unknown in this country.

By applying both business and brand knowledge to the issue, our team helped Fiskars to dominate the premium hand tool niche across garden centres and DIY stores across the country.
From who?  To B&Q

Drive sales
How do you lift both a tired brand and its flagging sales?

The team behind Kitchen Devils contacted The House after recognised that their communications lacked spark and sales were declining.

We helped to reignite passion and confidence in the team, which led to a sales increase of triple digit growth and Kitchen Devils becoming the most successful branded knife in Asda.
From declining share to bigger slice


We’ve worked with some incredible businesses over the years, with each one facing unique and pressing challenges.  What they all have in common, however, is a drive to grow their business and achieve great things.  We help them do this through the power of brand.

Steve will be talking about the importance of branding to the bottom line at the Rabbit Exhibition next Tuesday, 20th March.  Come along to hear him and benefit from great networking opportunities.

Rabbit Exhibition
Tue 20 March
Brunel's Old Station
Bristol