Blog
The House supports Action Against Child Poverty
We've designed a visual identity for new Bath-based initiative Action Against Child Poverty.
We live and work in a beautiful city, but it's easy to forget that child poverty in Bath and North East Somerset is surprisingly high. One in five children in the county are defined as living in child poverty, rising to one in three in some areas.
Supported by local MP Ben Howlett, charitable foundation St. John's Hospital and Bath Chronicle editor Lynne Fernquest, Action Against Child Poverty aims to reduce child poverty 50% by 2020.
Taking a collaborative approach, Action Against Child Poverty will work with multiple charities, agencies and individuals to share knowledge and ideas. This will result in practical help and solutions for those most at risk as well as raised awareness of the issue locally.
The House was invited to create a logo for the Action Against Child Poverty brand on back of our on-going work within the city for Bath and North East Somerset Council and charitable initiative Percent Club. The logo focuses heavily on the action-based nature of the organisation and features a visually striking downward arrow to clearly communicate the intention of sharply reducing poverty.
We hope to evolve the brand further over the coming months and do what we can as an agency to help deliver this great ambition.