News and views

Brand is a promise delivered

Posted on 3rd November 2011

Brand is a promise delivered

There are a number of definitions for brand but this is one of my favourites. Here at The House we work with all of our clients to focus on what their promise is to their customers and then help them to create a business that is equipped to deliver it.

Brand vs Bland

Posted on 30th November 2011

Brand vs Bland

Stand for something or stand for nothing.  

I’ve just returned from an event where some of the most successful companies of today describe how they will continue to be memorable tomorrow.

Making an exhibition of yourself

Posted on 18th May 2012

Making an exhibition of yourself

I have just returned from the Caffè Culture exhibition at Olympia and I am struck by the varying levels of quality stands, graphics, sales teams and presentation tools. Staying positive I am delighted to say that it was a really worthwhile visit and never at any point was I offered a logo bug or a spiral cut paper baseball cap.

13 Thoughts for 2013

Posted on 9th January 2013

13 Thoughts for 2013

I read recently that 2013 has been labelled “the empty year”. No Olympics, no Jubilee, no Ryder Cup, No Fun. I’m not going to tell you that 2013 is going to be as big as 2012 but I am sure that the lack of big events gives us all the room to make a mark this year.

If you’re stuck for ways to make it big in 2013, we will be posting 13 of them over the month of January:

The House prepares Prima Dental to take on the world

Posted on 9th April 2013

The House prepares Prima Dental to take on the world

Global precision dental instrument and marketing company, Prima Dental has unveiled a major rebrand and marketing programme at the International Dental Show (IDS), Cologne, Germany. The multi million pound turnover Gloucester company has been working with brand specialists The House over an 18 month period to develop an industry defining brand and marketing initiative.

SACO appoint The House

Posted on 9th April 2013

SACO appoint The House

SACO (The Serviced Apartment Company) has selected The House to undertake a brand development programme following a 5-way agency chemistry and brand process review handled by Design Partnership.

One Big Smile - Special Olympics - Bath 2013

Posted on 27th August 2013

One Big Smile - Special Olympics - Bath 2013

And so Olympic fever is upon us here at The House, Special Olympics National Summer Games kickoff on Wednesday with an opening ceremony in Bath's Royal Crescent. 7000 people will watch the opening including athletes, their families and coaches.

We have been heavily involved as a supporter of the games, we created the visual identity, games website, flashmob and the hashtag #1bigsmile.