There are a number of definitions for brand but this is one of my favourites. Here at The House we work with all of our clients to focus on what their promise is to their customers and then help them to create a business that is equipped to deliver it.
News and views
Stand for something or stand for nothing.
I’ve just returned from an event where some of the most successful companies of today describe how they will continue to be memorable tomorrow.
I have just returned from the Caffè Culture exhibition at Olympia and I am struck by the varying levels of quality stands, graphics, sales teams and presentation tools. Staying positive I am delighted to say that it was a really worthwhile visit and never at any point was I offered a logo bug or a spiral cut paper baseball cap.
I read recently that 2013 has been labelled “the empty year”. No Olympics, no Jubilee, no Ryder Cup, No Fun. I’m not going to tell you that 2013 is going to be as big as 2012 but I am sure that the lack of big events gives us all the room to make a mark this year.
If you’re stuck for ways to make it big in 2013, we will be posting 13 of them over the month of January:
The House has unveiled its latest work for race event specialist GO2. The agency has created the identity and race website for the Cheltenham half marathon which takes place on 15th September 2013. (Full website launch on the 22nd April)
Global precision dental instrument and marketing company, Prima Dental has unveiled a major rebrand and marketing programme at the International Dental Show (IDS), Cologne, Germany. The multi million pound turnover Gloucester company has been working with brand specialists The House over an 18 month period to develop an industry defining brand and marketing initiative.
SACO (The Serviced Apartment Company) has selected The House to undertake a brand development programme following a 5-way agency chemistry and brand process review handled by Design Partnership.
Imagine if your business was a football club or a rock band, what would you measure - trophies, ticket sales, TV rights, chart hits, gig attendance?