Does your business rock?
Imagine if your business was a football club or a rock band, what would you measure - trophies, ticket sales, TV rights, chart hits, gig attendance?
News and views
View from the cockpit
We asked Graham about the vision for the business, potential obstacles and how The House plan to overcome them.
SACO appoint The House
SACO (The Serviced Apartment Company) has selected The House to undertake a brand development programme following a 5-way agency chemistry and brand process review handled by Design Partnership.
The House prepares Prima Dental to take on the world
Global precision dental instrument and marketing company, Prima Dental has unveiled a major rebrand and marketing programme at the International Dental Show (IDS), Cologne, Germany. The multi million pound turnover Gloucester company has been working with brand specialists The House over an 18 month period to develop an industry defining brand and marketing initiative.
No half measures for The House in Cheltenham race brand
The House has unveiled its latest work for race event specialist GO2. The agency has created the identity and race website for the Cheltenham half marathon which takes place on 15th September 2013. (Full website launch on the 22nd April)
Brand – It’s The Experience That Matters!
It’s a tough time on the high street at the moment, so you’d expect every business to be ruthlessly focused on delivering a great customer experience and encourage a return purchase.
Special Olympics select brand specialist The House to create visual identity and volunteer website
The 2013 Special Olympics has appointed Bath based brand agency The House to create the Games identity, event icons and volunteer website.
The Special Olympics GB is the country’s largest provider of sports training and competition for people with intellectual disabilities. In the region of 1,700 athletes from England, Scotland and Wales will compete in the event.
Shiny new Magpie & Bear identity and launch marketing plan
The House has just created the new name, identity, store graphics and launch activity for a new Bath based boutique, Magpie & Bear (formerly Ellemee).
13 Thoughts for 2013
I read recently that 2013 has been labelled “the empty year”. No Olympics, no Jubilee, no Ryder Cup, No Fun. I’m not going to tell you that 2013 is going to be as big as 2012 but I am sure that the lack of big events gives us all the room to make a mark this year.
If you’re stuck for ways to make it big in 2013, we will be posting 13 of them over the month of January:
Bringing outdoor locations to life
In collaboration with our sister agency; Re-Sourceful, we have worked with the National Trust on a number of imaginative initiatives over the last couple of years.
Dairy Exporter nominated for Cream Award
We are delighted to announce that our identity for Coombe Castle has been shortlisted in the 'Corporate Identity' category at this years' Cream Awards.
Coombe Castle are champions of our country's dairy produce and have taken cream, cheese and butter to the four corners of the globe. Full case study will follow soon.
Top 10 ways brands benefit from the bottom line
Back in June this year, our creative director Steve Fuller recently spoke at a Bristol and Bath Marketing Network event about brand and the bottom line and the importance of branding within your organisation.
We're delighted that one the event's attendees, Laura Purt from Catalyst Social Media, decided to write a blog about it.
The promise of a promise
Over coffee with a long-standing client, a conversation began on the value of words in business and how at The House - we frequently attribute specific words to individual clients. I offered Chris a friendly wager that my business partner Steve would instantly name the one key word that we associate with him. When he arrived, Chris immediately challenged him with the question “what’s the one word you associate with me?” Without hesitation Steve replied “promise.” As a result, I won the bet and look forward to that nice lunch.
Brand and the bottom line
Our creative director, Steve Fuller spoke at Bath and Bristol Marketing Network about the link between brand and the bottom line.
Making an exhibition of yourself
I have just returned from the Caffè Culture exhibition at Olympia and I am struck by the varying levels of quality stands, graphics, sales teams and presentation tools. Staying positive I am delighted to say that it was a really worthwhile visit and never at any point was I offered a logo bug or a spiral cut paper baseball cap.
Team Fuller Conquer Corsham
Creative Director, Steve Fuller and his sons Joseph and Harry ran the Corsham 10k in aid of Business Against Poverty.
All three broke their expected times and raised much appreciated funds for the Charity.
Well done boys!
Delivering the Business Case for Brand
How does improving your brand result in a better bottom line?
Steve will be posing this question to delegates at next week’s Rabbit Exhibition in Bristol, and talking through practical ways in which this can be applied to individual businesses.
Recommendation on LinkedIn from client.
A client has recommended Creative Director Steve Fuller via his LinkedIn profile. If you are a client of The House or have worked with The House feel free to ask us for a recommendation.
“Steve's skills enabled him to find out what our company really stood for and what we wanted to achieve, in an engaging manner - with his creative approach he got us the exact result we were looking for - we so excited about our new tools!” April 3, 2012
Top qualities: Personable, Expert, Creative
Surviving The Big Sleep Out
Well, we made it! One cold, sleepless night later and we’ve smashed our fundraising target by a country mile...
Barking dogs
How does your company compete for business in a crowded marketplace? Do you effectively communicate the essence of your brand to potential clients or are you simply trying to bark louder than the rest of the pack?
The House without Walls
What would make an agency director, gallery owner, assorted friends and two dogs sleep rough in winter?
Cheese, sausages and watch the birdie
We have just created a new identity for friend of The House, and Bristol based photographer, Jim Johnston.
Expert exporters build a new vision with The House
We’re very pleased to announce that Coombe Castle International – one of the UK’s leading exporters of British and Irish Dairy products - are working with us to develop both their business and brand strategies.
The House shortlisted for Transform Award
We are delighted to announce that our work for Mission Burrito has been shortlisted in the 'Best Overall Visual Identity' category at this years' Transform Awards.
12 for 12: Predictions in business and branding
What trends, challenges and ideas are likely to shape the business landscape in the new year? We've trawled through a huge number of published predictions, and come up with a shortlist of our own: the 12 most likely influencers in 2012.
A fresh look for Touchstone in 2012
Breathing life into some parts of an organisation can often have an uplifting effect on others. Our most recent rebrand and website refresh for Touchstone has not only given them a slick look online but also clearly illustrates their complete offering to both staff and clients.
Brand vs Bland
Stand for something or stand for nothing.
I’ve just returned from an event where some of the most successful companies of today describe how they will continue to be memorable tomorrow.
Award winning agency: Cream 2011
The House were recognised last week for our Mission Burrito rebrand at the Cream Awards 2011. We came top of the corporate identity category, along with Wyatt International.
Our Autumn season has begun with a celebration
Our Autumn season has begun with a celebration – our appointment to a number of business-to-business clients in the region. Briefs range from helping clients renew their company vision, improve internal communication, undertake company culture and values surveys; visual identity and website development.
One of these, Consumer Intelligence, specialise in gathering consumer data and pricing research. They are leaders in their field working with the majority of the recognised national brands in the insurance and financial sector. Already a success story, the Directors at Consumer Intelligence have invited us to help them communicate more effectively inside and outside their business as they move into their next period of growth.
Brand is a promise delivered
There are a number of definitions for brand but this is one of my favourites. Here at The House we work with all of our clients to focus on what their promise is to their customers and then help them to create a business that is equipped to deliver it.
Better Together
It’s hard to get your business to sing from the same song sheet if you haven’t got one in the first place.
Successful businesses don’t just define what their brand stands for; they craft it, agree it, then spend time and energy on making it meaningful for everyone, from customers, to employees, and suppliers. This song sheet turns a brand promise into actionable standards for all their teams. An in-tune business arranges these standards so that they deliver the best possible joined up customer experience.
Brand in business
A successful brand works to make a business outstanding.
The House is a brand agency with a difference. We put business imperatives at the centre of all we do.
This is because we believe that the best way for you to realise your business ambition is to put your brand to work for you and not the other way around.
Authors
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Graham Massey
Director
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Steve Fuller
Creative Director
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Jayne Mansfield
Brand Director
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Sam Dyer
Senior Designer
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Sammy Burt
Account Manager
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Lisa Carter
Account Manager
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Becky Button
House Manager
Archive
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