News and views

The House blog

Posted by on 17th April 2014

The House blog

Most Wednesdays the team here at The House meet for Food for Thought. It's a chance to share food and share ideas - often giant fish finger butties vie for attention with brilliant new ads or visual identities.

The Glove Factory welcomes Steve Fuller from The House

Posted by on 12th February 2014

Steve will be speaking at the Glove Factory on 7th March about branding your business. Companies small and large know what they do and who they'd like to do it for. What they find challenging is communicating it clearly so that they appeal to their specific audience. Steve explains how The House fine tune and enable that process with tangible rewards.

We've also heard a rumour that Sam's Kitchen & Deli will also be serving fresh coffee, tea and breakfast!

You can RSVP to  info@glovefactorystudios.com

The House shortlisted for two European Transform Awards

Posted by on 6th February 2014

The House shortlisted for two European Transform Awards

The House, Bath-based brand agency, has been shortlisted for two Transform Awards, which recognise the creative industries work in rebranding, repositioning and brand transformation in the UK and Europe. The House’s work with Norton Radstock College is nominated for ‘Best external stakeholder relations during a rebrand’ whilst its work with Special Olympics GB National Summer Games Bath 2013 is nominated for ‘Best use of a visual property; photography/illustration/digital’.

The House builds Christmas Campaign for Julian House

Posted by Sam Dyer on 11th December 2013

The House builds Christmas Campaign for Julian House

The House has created the Christmas Campaign for Julian House, the Bath-based charity supporting homeless men and women in Bath and North East Somerset.

The Christmas Campaign sets out to raise £100,000, a quarter of the annual £400,000 public donations required to run Julian House throughout 2014. It also creatively and gently challenges typical stereotypes surrounding homelessness and highlights some of the lesser-known services provided by the charity that give clients a new outlook on life, a future of self-reliance rather than dependence.

View full project here

Wishing you a Christmas so joyful that even Scrooge would crack a smile

Posted by Sam Dyer on 11th December 2013

Wishing you a Christmas so joyful that even Scrooge would crack a smile

Each year our Christmas card is themed around a chosen charity that we have supported throughout the year. This year, as an official supporter of the Special Olympics GB, we are encouraging everyone to support the Special Olympics in 3 simple ways.

  1. Send a smile: Snap your seasonal smile and share it on Facebook or tweet @SOGreatBritain.
  2. Make a donation: Text your ding-dong-donation to 70070 with the message SOGB13 + your amount (e.g. SOGB13 £10).
  3. Buy the album: Download ‘A Very Special Christmas’ featuring Nicole Scherzinger’s version of O Holy Night here.
     

The card features an illustration of Ebeneezer Scrooge illustrated by Sam Hadley and beautifully printed by Apple Colour. Then posted in a sweet bag sealed with a sticker, instead of a traditional envelope.

Since its formation in 1978 as part of the global Special Olympics Movement, Special Olympics Great Britain has transformed the lives of tens of thousands of people through sport. There are currently 150 Special Olympics clubs in Great Britain, run by over 4,000 volunteers, and involving 8,000 athletes who benefit from their sports programme.

Red Bull - a winning formula

Posted by Sam Dyer on 2nd December 2013

Red Bull - a winning formula

Did you know that of the 11 Formula One teams on this years grid, 8 of them are based in the UK? Quite a surprising fact bearing in mind that Formula 1 is a global sport with races held in four corners of the globe. Between them the 8 employ thousands of UK Engineers, Aerodynamicists, Strategists all using UK based companies for car parts. Some 4,500 businesses in the UK owe their existence, at least in part, to motorsport, accounting for nearly 40,000 jobs. Motorsport is making a huge contribution to our economy and Formula One, in particular, is at the forefront of high-end engineering. I was amazed to learn that 80% of the world's best engineers work in the UK for various Formula One teams.

Dani Reiss: The importance of authenticity

Posted by Graham Massey on 12th November 2013

Dani Reiss: The importance of authenticity

It's always a good feeling when you come across an article that is wholly in alignment with your own sentiments.

If you're anything like me, however, I would urge self restraint at the moment of discovery so as not to blurt out loud some semi-triumphant exclamation like "Absolutely! I couldn't agree more", as I did last week on a British Airways flight to Prague. It's really disconcerting for those in your immediate vicinity. "Good article", I said sheepishly to the startled man in the next seat. He returned me a watery smile as his eyes scanned the adjacent rows for a vacant seat.
 

Norton Radstock College Job Shop

Posted by Lisa Carter on 28th October 2013

Norton Radstock College Job Shop

In support of the recent rebrand project for Norton Radstock College, we have created new signage for the launch of the college’s brand new one-stop Job Shop.

Aimed at both employers and potential employees, Norton Radstock College has partnered with Simple Recruitment (South West) Ltd for the initiative thought to be one of the first in the region between a vocational college and an agency. 

It aims to give job seekers help in finding employment and employers informed about opportunities to develop their workforce. 

This has brought the new brand to life and into the heart of Radstock, with on-campus signage yet to come.

One Big Smile - Special Olympics - Bath 2013

Posted by Steve Fuller on 27th August 2013

One Big Smile - Special Olympics - Bath 2013

And so Olympic fever is upon us here at The House, Special Olympics National Summer Games kickoff on Wednesday with an opening ceremony in Bath's Royal Crescent. 7000 people will watch the opening including athletes, their families and coaches.

We have been heavily involved as a supporter of the games, we created the visual identity, games website, flashmob and the hashtag #1bigsmile.

Coombe Castle get a new look

Posted by Sam Dyer on 25th July 2013

Coombe Castle get a new look

Coombe Castle has a 30 year track record of exporting our nation’s cheese, butter and cream to the four corners of the globe from the South West. We were appointed to help the senior management team prepare the business for the next 30 years. Work started back in 2011 when we repositioned and redesigned the export side of their business.

More recently we are delighted to announce that we have completely redesigned the consumer facing side to the Coombe Castle brand. We have designed everything from packaging to exhibition stands to their new website. Aimed predominantly at the US market, the new brand draws on medieval heraldic influences. It's unashamedly British with a quirky and playful sense of humour.

A full case study will follow soon.

The House prepares Prima Dental to take on the world

Posted by Steve Fuller on 9th April 2013

The House prepares Prima Dental to take on the world

Global precision dental instrument and marketing company, Prima Dental has unveiled a major rebrand and marketing programme at the International Dental Show (IDS), Cologne, Germany. The multi million pound turnover Gloucester company has been working with brand specialists The House over an 18 month period to develop an industry defining brand and marketing initiative.

Special Olympics select brand specialist The House to create visual identity and volunteer website

Posted by Sam Dyer on 13th February 2013

Special Olympics select brand specialist The House to create visual identity and volunteer website

The 2013 Special Olympics has appointed Bath based brand agency The House to create the Games identity, event icons and volunteer website.

The Special Olympics GB is the country’s largest provider of sports training and competition for people with intellectual disabilities. In the region of 1,700 athletes from England, Scotland and Wales will compete in the event.

13 Thoughts for 2013

Posted by Steve Fuller on 9th January 2013

13 Thoughts for 2013

I read recently that 2013 has been labelled “the empty year”. No Olympics, no Jubilee, no Ryder Cup, No Fun. I’m not going to tell you that 2013 is going to be as big as 2012 but I am sure that the lack of big events gives us all the room to make a mark this year.

If you’re stuck for ways to make it big in 2013, we will be posting 13 of them over the month of January:

The promise of a promise

Posted by Graham Massey on 6th August 2012

The promise of a promise

Over coffee with a long-standing client, a conversation began on the value of words in business and how at The House - we frequently attribute specific words to individual clients. I offered Chris a friendly wager that my business partner Steve would instantly name the one key word that we associate with him.  When he arrived, Chris immediately challenged him with the question  “what’s the one word you associate with me?” Without hesitation Steve replied “promise.” As a result, I won the bet and look forward to that nice lunch.

Making an exhibition of yourself

Posted by Steve Fuller on 18th May 2012

Making an exhibition of yourself

I have just returned from the Caffè Culture exhibition at Olympia and I am struck by the varying levels of quality stands, graphics, sales teams and presentation tools. Staying positive I am delighted to say that it was a really worthwhile visit and never at any point was I offered a logo bug or a spiral cut paper baseball cap.

Team Fuller Conquer Corsham

Posted by on 26th April 2012

Team Fuller Conquer Corsham

Creative Director, Steve Fuller and his sons Joseph and Harry ran the Corsham 10k in aid of Business Against Poverty.

All three broke their expected times and raised much appreciated funds for the Charity.

Well done boys!

Delivering the Business Case for Brand

Posted by on 13th March 2012

Delivering the Business Case for Brand

How does improving your brand result in a better bottom line? 

Steve will be posing this question to delegates at next week’s Rabbit Exhibition in Bristol, and talking through practical ways in which this can be applied to individual businesses.

Recommendation on LinkedIn from client.

Posted by on 12th March 2012

A client has recommended Creative Director Steve Fuller via his LinkedIn profile. If you are a client of The House or have worked with The House feel free to ask us for a recommendation.

“Steve's skills enabled him to find out what our company really stood for and what we wanted to achieve, in an engaging manner - with his creative approach he got us the exact result we were looking for - we so excited about our new tools!” April 3, 2012
Top qualities: Personable, Expert, Creative

Click here to read all of Steve's recommendations

Barking dogs

Posted by on 20th February 2012

Barking dogs

How does your company compete for business in a crowded marketplace?  Do you effectively communicate the essence of your brand to potential clients or are you simply trying to bark louder than the rest of the pack?

A fresh look for Touchstone in 2012

Posted by on 23rd December 2011

A fresh look for Touchstone in 2012

Breathing life into some parts of an organisation can often have an uplifting effect on others.  Our most recent rebrand and website refresh for Touchstone has not only given them a slick look online but also clearly illustrates their complete offering to both staff and clients.

Brand vs Bland

Posted by Steve Fuller on 30th November 2011

Brand vs Bland

Stand for something or stand for nothing.  

I’ve just returned from an event where some of the most successful companies of today describe how they will continue to be memorable tomorrow.

Our Autumn season has begun with a celebration

Posted by on 3rd November 2011

Our Autumn season has begun with a celebration

Our Autumn season has begun with a celebration – our appointment to a number of business-to-business clients in the region. Briefs range from helping clients renew their company vision, improve internal communication, undertake company culture and values surveys; visual identity and website development.

One of these, Consumer Intelligence, specialise in gathering consumer data and pricing research. They are leaders in their field working with the majority of the recognised national brands in the insurance and financial sector. Already a success story, the Directors at Consumer Intelligence have invited us to help them communicate more effectively inside and outside their business as they move into their next period of growth.

Brand is a promise delivered

Posted by Steve Fuller on 3rd November 2011

Brand is a promise delivered

There are a number of definitions for brand but this is one of my favourites. Here at The House we work with all of our clients to focus on what their promise is to their customers and then help them to create a business that is equipped to deliver it.

Better Together

Posted by Jayne Mansfield on 13th September 2011

Better Together

It’s hard to get your business to sing from the same song sheet if you haven’t got one in the first place.

Successful businesses don’t just define what their brand stands for; they craft it, agree it, then spend time and energy on making it meaningful for everyone, from customers, to employees, and suppliers. This song sheet turns a brand promise into actionable standards for all their teams. An in-tune business arranges these standards so that they deliver the best possible joined up customer experience.

Brand in business

Posted by Graham Massey on 19th July 2011

Brand in business

A successful brand works to make a business outstanding.

The House is a brand agency with a difference. We put business imperatives at the centre of all we do.

This is because we believe that the best way for you to realise your business ambition is to put your brand to work for you and not the other way around.