Did you know that of the 11 Formula One teams on this years grid, 8 of them are based in the UK? Quite a surprising fact bearing in mind that Formula 1 is a global sport with races held in four corners of the globe. Between them the 8 employ thousands of UK Engineers, Aerodynamicists, Strategists all using UK based companies for car parts. Some 4,500 businesses in the UK owe their existence, at least in part, to motorsport, accounting for nearly 40,000 jobs. Motorsport is making a huge contribution to our economy and Formula One, in particular, is at the forefront of high-end engineering. I was amazed to learn that 80% of the world's best engineers work in the UK for various Formula One teams.
News and views
Our Creative Head, Steve Fuller was interviewed for a recent article in B&NES Connect magazine highlighting the role of creative, inventive and future-focussed businesses in the regeneration of sites on the River Avon and a vision for a more enterprising Bath.
Click the link below to read the article.
It's always a good feeling when you come across an article that is wholly in alignment with your own sentiments.
If you're anything like me, however, I would urge self restraint at the moment of discovery so as not to blurt out loud some semi-triumphant exclamation like "Absolutely! I couldn't agree more", as I did last week on a British Airways flight to Prague. It's really disconcerting for those in your immediate vicinity. "Good article", I said sheepishly to the startled man in the next seat. He returned me a watery smile as his eyes scanned the adjacent rows for a vacant seat.
In support of the recent rebrand project for Norton Radstock College, we have created new signage for the launch of the college’s brand new one-stop Job Shop.
Aimed at both employers and potential employees, Norton Radstock College has partnered with Simple Recruitment (South West) Ltd for the initiative thought to be one of the first in the region between a vocational college and an agency.
It aims to give job seekers help in finding employment and employers informed about opportunities to develop their workforce.
This has brought the new brand to life and into the heart of Radstock, with on-campus signage yet to come.
And so Olympic fever is upon us here at The House, Special Olympics National Summer Games kickoff on Wednesday with an opening ceremony in Bath's Royal Crescent. 7000 people will watch the opening including athletes, their families and coaches.
We have been heavily involved as a supporter of the games, we created the visual identity, games website, flashmob and the hashtag #1bigsmile.
Coombe Castle has a 30 year track record of exporting our nation’s cheese, butter and cream to the four corners of the globe from the South West. We were appointed to help the senior management team prepare the business for the next 30 years. Work started back in 2011 when we repositioned and redesigned the export side of their business.
More recently we are delighted to announce that we have completely redesigned the consumer facing side to the Coombe Castle brand. We have designed everything from packaging to exhibition stands to their new website. Aimed predominantly at the US market, the new brand draws on medieval heraldic influences. It's unashamedly British with a quirky and playful sense of humour.
A full case study will follow soon.
Imagine if your business was a football club or a rock band, what would you measure - trophies, ticket sales, TV rights, chart hits, gig attendance?
We asked Graham about the vision for the business, potential obstacles and how The House plan to overcome them.
SACO (The Serviced Apartment Company) has selected The House to undertake a brand development programme following a 5-way agency chemistry and brand process review handled by Design Partnership.
Global precision dental instrument and marketing company, Prima Dental has unveiled a major rebrand and marketing programme at the International Dental Show (IDS), Cologne, Germany. The multi million pound turnover Gloucester company has been working with brand specialists The House over an 18 month period to develop an industry defining brand and marketing initiative.
The House has unveiled its latest work for race event specialist GO2. The agency has created the identity and race website for the Cheltenham half marathon which takes place on 15th September 2013. (Full website launch on the 22nd April)
It’s a tough time on the high street at the moment, so you’d expect every business to be ruthlessly focused on delivering a great customer experience and encourage a return purchase.
The 2013 Special Olympics has appointed Bath based brand agency The House to create the Games identity, event icons and volunteer website.
The Special Olympics GB is the country’s largest provider of sports training and competition for people with intellectual disabilities. In the region of 1,700 athletes from England, Scotland and Wales will compete in the event.
The House has just created the new name, identity, store graphics and launch activity for a new Bath based boutique, Magpie & Bear (formerly Ellemee).
I read recently that 2013 has been labelled “the empty year”. No Olympics, no Jubilee, no Ryder Cup, No Fun. I’m not going to tell you that 2013 is going to be as big as 2012 but I am sure that the lack of big events gives us all the room to make a mark this year.
If you’re stuck for ways to make it big in 2013, we will be posting 13 of them over the month of January:
In collaboration with our sister agency; Re-Sourceful, we have worked with the National Trust on a number of imaginative initiatives over the last couple of years.
We are delighted to announce that our identity for Coombe Castle has been shortlisted in the 'Corporate Identity' category at this years' Cream Awards.
Coombe Castle are champions of our country's dairy produce and have taken cream, cheese and butter to the four corners of the globe. Full case study will follow soon.
Back in June this year, our creative director Steve Fuller recently spoke at a Bristol and Bath Marketing Network event about brand and the bottom line and the importance of branding within your organisation.
We're delighted that one the event's attendees, Laura Purt from Catalyst Social Media, decided to write a blog about it.
Over coffee with a long-standing client, a conversation began on the value of words in business and how at The House - we frequently attribute specific words to individual clients. I offered Chris a friendly wager that my business partner Steve would instantly name the one key word that we associate with him. When he arrived, Chris immediately challenged him with the question “what’s the one word you associate with me?” Without hesitation Steve replied “promise.” As a result, I won the bet and look forward to that nice lunch.
Our creative director, Steve Fuller spoke at Bath and Bristol Marketing Network about the link between brand and the bottom line.
I have just returned from the Caffè Culture exhibition at Olympia and I am struck by the varying levels of quality stands, graphics, sales teams and presentation tools. Staying positive I am delighted to say that it was a really worthwhile visit and never at any point was I offered a logo bug or a spiral cut paper baseball cap.
Creative Director, Steve Fuller and his sons Joseph and Harry ran the Corsham 10k in aid of Business Against Poverty.
All three broke their expected times and raised much appreciated funds for the Charity.
Well done boys!
How does improving your brand result in a better bottom line?
Steve will be posing this question to delegates at next week’s Rabbit Exhibition in Bristol, and talking through practical ways in which this can be applied to individual businesses.
A client has recommended Creative Director Steve Fuller via his LinkedIn profile. If you are a client of The House or have worked with The House feel free to ask us for a recommendation.
“Steve's skills enabled him to find out what our company really stood for and what we wanted to achieve, in an engaging manner - with his creative approach he got us the exact result we were looking for - we so excited about our new tools!” April 3, 2012
Top qualities: Personable, Expert, Creative
Well, we made it! One cold, sleepless night later and we’ve smashed our fundraising target by a country mile...
How does your company compete for business in a crowded marketplace? Do you effectively communicate the essence of your brand to potential clients or are you simply trying to bark louder than the rest of the pack?
What would make an agency director, gallery owner, assorted friends and two dogs sleep rough in winter?
We have just created a new identity for friend of The House, and Bristol based photographer, Jim Johnston.
We’re very pleased to announce that Coombe Castle International – one of the UK’s leading exporters of British and Irish Dairy products - are working with us to develop both their business and brand strategies.
We are delighted to announce that our work for Mission Burrito has been shortlisted in the 'Best Overall Visual Identity' category at this years' Transform Awards.
What trends, challenges and ideas are likely to shape the business landscape in the new year? We've trawled through a huge number of published predictions, and come up with a shortlist of our own: the 12 most likely influencers in 2012.
Breathing life into some parts of an organisation can often have an uplifting effect on others. Our most recent rebrand and website refresh for Touchstone has not only given them a slick look online but also clearly illustrates their complete offering to both staff and clients.
Stand for something or stand for nothing.
I’ve just returned from an event where some of the most successful companies of today describe how they will continue to be memorable tomorrow.
The House were recognised last week for our Mission Burrito rebrand at the Cream Awards 2011. We came top of the corporate identity category, along with Wyatt International.
Our Autumn season has begun with a celebration – our appointment to a number of business-to-business clients in the region. Briefs range from helping clients renew their company vision, improve internal communication, undertake company culture and values surveys; visual identity and website development.
One of these, Consumer Intelligence, specialise in gathering consumer data and pricing research. They are leaders in their field working with the majority of the recognised national brands in the insurance and financial sector. Already a success story, the Directors at Consumer Intelligence have invited us to help them communicate more effectively inside and outside their business as they move into their next period of growth.
There are a number of definitions for brand but this is one of my favourites. Here at The House we work with all of our clients to focus on what their promise is to their customers and then help them to create a business that is equipped to deliver it.
It’s hard to get your business to sing from the same song sheet if you haven’t got one in the first place.
Successful businesses don’t just define what their brand stands for; they craft it, agree it, then spend time and energy on making it meaningful for everyone, from customers, to employees, and suppliers. This song sheet turns a brand promise into actionable standards for all their teams. An in-tune business arranges these standards so that they deliver the best possible joined up customer experience.
A successful brand works to make a business outstanding.
The House is a brand agency with a difference. We put business imperatives at the centre of all we do.
This is because we believe that the best way for you to realise your business ambition is to put your brand to work for you and not the other way around.
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