News and views

Barking dogs

Posted by Amy Wilson on 20th February 2012

Barking dogs

How does your company compete for business in a crowded marketplace?  Do you effectively communicate the essence of your brand to potential clients or are you simply trying to bark louder than the rest of the pack?

A fresh look for Touchstone in 2012

Posted by Amy Wilson on 23rd December 2011

A fresh look for Touchstone in 2012

Breathing life into some parts of an organisation can often have an uplifting effect on others.  Our most recent rebrand and website refresh for Touchstone has not only given them a slick look online but also clearly illustrates their complete offering to both staff and clients.

Brand vs Bland

Posted by Steve Fuller on 30th November 2011

Brand vs Bland

Stand for something or stand for nothing.  

I’ve just returned from an event where some of the most successful companies of today describe how they will continue to be memorable tomorrow.

Our Autumn season has begun with a celebration

Posted by on 3rd November 2011

Our Autumn season has begun with a celebration

Our Autumn season has begun with a celebration – our appointment to a number of business-to-business clients in the region. Briefs range from helping clients renew their company vision, improve internal communication, undertake company culture and values surveys; visual identity and website development.

One of these, Consumer Intelligence, specialise in gathering consumer data and pricing research. They are leaders in their field working with the majority of the recognised national brands in the insurance and financial sector. Already a success story, the Directors at Consumer Intelligence have invited us to help them communicate more effectively inside and outside their business as they move into their next period of growth.

Brand is a promise delivered

Posted by Steve Fuller on 3rd November 2011

Brand is a promise delivered

There are a number of definitions for brand but this is one of my favourites. Here at The House we work with all of our clients to focus on what their promise is to their customers and then help them to create a business that is equipped to deliver it.

Better Together

Posted by Jayne Mansfield on 13th September 2011

Better Together

It’s hard to get your business to sing from the same song sheet if you haven’t got one in the first place.

Successful businesses don’t just define what their brand stands for; they craft it, agree it, then spend time and energy on making it meaningful for everyone, from customers, to employees, and suppliers. This song sheet turns a brand promise into actionable standards for all their teams. An in-tune business arranges these standards so that they deliver the best possible joined up customer experience.

Brand in business

Posted by Graham Massey on 19th July 2011

Brand in business

A successful brand works to make a business outstanding.

The House is a brand agency with a difference. We put business imperatives at the centre of all we do.

This is because we believe that the best way for you to realise your business ambition is to put your brand to work for you and not the other way around.