thehouse brings the Burnt Sugar website to life
June 2009: After a few weeks of hard work and soft toffees, the Burnt Sugar website has now gone live. We have created a warm and welcoming website to bring Burnt Sugar to life and get people talking about their new identity and exciting new product range, reveal their new Random Acts of Sweetness campaign and create an online community for fun-loving foodies. Here you can join the Burnt Sugar Sweet Hearts Club, read the blog, get recipes or even suggest some yourself, nominate someone for a Random Act of Sweetness or get inspiration for some of your own.
So what is a Random Act of Sweetness? Well, it could be anything from helping a granny across the road to sharing your crumbly fudge with a passer-by. The only rule is it just has to be sweet (we’ve put together some suggestions on the site to get you started). If someone is nice enough to do something sweet for you, why not nominate them for a scrumptious Burnt Sugar reward? Then spread the sweetness by doing a Random Act for someone else. Of course, the sweeter, more spontaneous and more gooey the act, the more likely it is that they will nominate you. And then you could win some Burnt Sugar yumminess.
thehouse has been working in partnership with Burnt Sugar to create a strong marketing campaign for 2009/2010.
See what we've been up to on www.burntsugar.co.uk but be sure to keep coming back, as we're only getting started.
