Youth Business International
Youth Business International is a global support network for young entrepreneurs, supported by the Prince of Wales. The programme offers both financial support via loans and a mentorship to people in their 20’s who would not have the security to get funding from any traditional banks.
What we did
- brand development
- brand identity and design
- communications
We worked with 8 representative offices around the world spanning countries as diverse as Syria, Columbia and Barbados to develop a common set of brand values for the organisation. We used the values to shape the way YBI looked and the way it described itself.
The charities logo has been refreshed, now younger and friendlier. We have created a dynamic colour palette that can be used to bring alive some of the excitement and energy of the success stories — this is particularly true of the new website.
The most powerful piece we have created is the YBI annual report. Transformed from a set of accounts, this booklet is now a recruitment tool for potential supporters. Using bold, dynamic colours and positive, engaging photography, the report clearly demonstrates the impact that this network is having across the world.
Youth Business International has assisted over 97,000 entrepreneurs worldwide, in turn creating over 250,000 jobs. We hope that this report will help to reinforce and communicate the good work that YBI is doing to a wider audience ensuring their continued long-term success.
