thebestof
If you want to know where the locals go for local services, then visit thebestof.co.uk. This online guide to the most recommended local businesses and places to be seen is the fastest growing franchise business in the UK.
Our brand development work with thebestof transformed it from an online advertising directory to a champion of recommended local businesses that locals want to shout about.
What we did
- brand development
- brand identity and design
- advertising
- communications
- sales promotion and merchandise
When the word 'best' became a limiting factor we provided the clear-sighted thinking that enabled an alternative perspective of the company’s goals and ambitions to be realised. Through the creation of a new dictionary of words they were able to more aptly communicate what they do – they are word of mouth specialists. thehouse created a short film to convey how the business had changed and how franchisees could make the most of their opportunities.
thebestof moved from a passive position to an active one - promoting ‘the best businesses’ recommended by local people, not merely advertising those that could afford to be on the site.
Our work with thebestof is wide ranging, with the opportunity to develop their strategy we were able to implement a total re-positioning of their brand proposition and identity, to carry this across the design of all their internal and external communication materials, including advertising, sales promotion and branded merchandise - our most popular piece is the megaphone sales presenter, a real 'Ronseal' moment that one.
