Tanqueray No. TEN
Tanqueray No. TEN is an honoured guest, both as the bartender’s choice and featuring in the Wine & Spirits World Hall of Fame; its unique balance of ingredients captures and delivers the ‘Ultimate Martini Spirit’.
This wonderful gin frequents some of the best bars in the world and securing visibility for it is critical to its continued success, even great products need a helping hand to stand out from the luxury crowd.
What we did
- brand development
- brand Identity and design
- communications
- visibility
- sales promotion and merchandise
Every time an order is placed for Tanqueray No Ten it is cause for a small celebration, therefore, literature and visibility pieces are developed to created theatre at the table, with a ‘Serve Ritual’ fit for the occasion.
Deliberately statesmanlike, the serve centrepiece takes its lead from the glorious bottle shape and builds into an outstanding piece of bar furniture. The tower is designed specifically to grace the tables of the most elegant bars of the world and is complimented by a bespoke Tanqueray No. TEN Martini glass and curious back bar display.
Similarly, Tanqueray No. TEN materials are dramatic and moody, capturing the essence of the brand, elegantly communicating the luxury and quiet confidence of the spirit - to reclaim ownership as the original gin martini.
