Reserve Brands Group
Reserve is the luxury brand portfolio of Diageo, comprising of Johnnie Walker Blue Label, Cîroc, Tanqueray No. TEN, Don Julio and more recently, Ketel One and Zacapa.
thehouse was asked by Reserve Brands Group to create an appropriate way to communicate their brand portfolio, visibility initiatives and promotion programme to on-trade luxury accounts and hotel groups. From carefully considered service enhancements, beautiful bar tools, to bar team focused sales incentives and wonderful consumer promotions.
Working with some of the most expensive alcohol brands in the world means that attention to detail is paramount, and every one of those details, from the copy to the materials, must spell ‘luxury’.
What we did
- brand identity and design
- communications
- visibility
- experiential marketing
- sales promotion and merchandise
Johnnie Walker Blue Label
As one of the world’s finest blended Scottish Whiskies, Johnnie Walker Blue Label is a spirit to be savoured. We created a truly distinctive collection of brand communications, visibility pieces, and experiential activities, such as Golf at Gleneagles and the ‘Bespoke Blend Experience’ – a private evening with their master blender, to taste some of the rarest Reserves of aged whiskies and have a bespoke blend formulated exclusively for them and the
Every brochure, invitation and menu is a pleasure to behold – exquisite paper stocks, foil embossing, stunning images and free flowing copy combine to create an experience as memorable as the whisky itself.
Cîroc
Cîroc is both beautiful and unique, made from snap frosted grapes not grain, it is important that the tools involved in its preparation and presentation reflect this.
From bespoke martini glasses to state of the art trays, merchandising units for duty free, window displays and bottle glorifiers, the outcome is a highly visual and tactile way to communicate your brand to a very discerning consumer.
Tanqueray No. TEN
This wonderful gin frequents some of the best bars in the world and securing visibility for it is critical to its continued success, even great products need a helping hand to stand out from the luxury crowd.
We designed glassware, serving tools, backbar displays and other visibility items to reclaim Tanqueray No. TEN’s ownership as the original gin martini.
