Johnnie Walker Blue Label
thehouse has created a truly distinctive collection of brand communications and visibility pieces. Every brochure, invitation and menu is a pleasure to behold – exquisite paper stocks, foil embossing, stunning images and free flowing copy combine to create an experience as memorable as the whisky itself.
Over the past 3 years we have consistently delivered customers in to bars with wine, beer, cider and spirits glasses in hand using a combination of outstanding design and hard working sales promotion.
What we did
- brand development
- brand identity and brand design
- communications
- visibility
- sales promotion and merchandise
As you would expect from a luxury product thehouse has created a truly distinctive collection of brand communications and visibility pieces.
As one of the world’s finest blended Scottish Whiskies, Johnnie Walker Blue Label is a spirit to be savoured. By partnering up with some of the world’s finest stores, like Selfridges, we are able to offer its admirers unique opportunities, such as the ‘Bespoke Blend Experience’ – a private evening with their master blender, to taste some of the rarest Reserves of aged whiskies and have a bespoke blend formulated exclusively for them.
Brand awareness and increase rate of sale drivers are developed through event sponsorship and promotion offers, Father’s Day provided the opportunity for one lucky winner to enjoy an all expenses trip to the Johnnie Walker Golf Championship at Gleneagles and a private lesson with Colin Montgomerie.
