JD Wetherspoon
JD Wetherspoon is one of the UK's most popular and successful high-street pub chains and is the No.1 for real ales.
Working with JD Wetherspoon is always a great challenge, one that we meet head on by producing work that consistently hits the mark, stands out in venue and delivers volume sales increases - as seen with the millions of extra pints at the recent Beer Festival.
Over the past 4 years we have consistently delivered customers in to bars with wine, beer, cider and spirits glasses in hand using a combination of outstanding design and hard working sales promotion.
Since our first meeting with the JD Wetherspoon team when we promised we could make it snow in venue in time for the Christmas party season, we have guided customers around the world of spirits, offered them a £1million holiday giveaway, taken them on a voyage of discovery around the world of real ale, and introduced them to new wines, including how to taste them properly and match them with food.
What we did
- brand identity and design
- advertising
- communications
- experiential marketing
- sales promotion and merchandise
Our Spirits of the World Festival was a win-win sales promotion for both JD Wetherspoon and Airtours, our promotional partner. Drinkers also received a holiday discount voucher with purchase (a maximum of 1 voucher for each day of the festival) and Airtours reported that the scheme was one of the most successful of it’s kind.
Each successive Beer, Cider and Wine festival has been bigger and better than the last, supporting breweries and brands from around the world, educating customers about their origins and encouraging them to try new flavours and ultimately, reporting record-breaking sales.
