Herbfarmacy
We were approached by a boutique organic skin care company in rural Herefordshire to design new packaging
for their range of products.
The brief was to give them a distinctive look and feel, communicate the difference of their offer against competitors, and to create stand out on shelf.
To communicate that all herbal ingredients are grown on the farm and each product is made by hand in small batches we created a design that incorporates the individual herbs and roots - the base of the image reflects the marshmallow root that forms the base of each product.
What we did
- brand identity and design
- communications
Touches such as the creator’s signature on the reverse of the bottle gives credibility to the brand, as does use of the soil association logo.
Since launching the new packaging there has been much interest from the press and the owners are now confident that the packaging reflects the premium nature of the product when talking to retailers.
