Constellation Europe
Constellation Brands is the leading producer of premium wines in the world, with more than 100 strong, consumer-preferred brands marketed in nearly 150 countries.
Constellation Europe, owner of the world's largest branded wine portfolios, asked thehouse to transform their UK HQ, by ‘bringing their office environment to life’ and create a design that communicates the essence of Constellation Europe, which is proud of its products and its people.
The overall design concept evolved from understanding that business and friendships are both formed from overlapping relationships; the visual treatment of interlinking rings communicates the inter-relationship of brands, the people and their markets. The design template was reproduced either over a map of the world to represent the truly global culture of Constellation, or over the newly commissioned beautiful product photography.
What we did
- brand identity and design
- communications
Constellation Europe is part of Constellation Brands Inc, the largest wine company in the world and a leading producer and exporter of wine from the USA, Australia and New Zealand. Constellation Europe felt that it's UK headquarters didn't reflect the scale, excitement and quality of the organisation and so thehouse was briefed to design an office interior that would bring the corporate brand and the environment to life.
From the reception area to individual brand immersion rooms thehouse has created a design that communicates the essence of Constellation, which is proud of its products and people.
The overall design concepts evolved from the understanding that business is formed from overlapping relationships; the interlinking circles positioned over a map of the world communicates the inter-relationship of brands, the people, their markets and the truly global culture of Constellation. At the same time, newly commissioned photography, creatively styled and managed by thehouse, enabled the impressive portfolio of wines to shine.
The reception area is now warm and welcoming, the walls plot the key products and their country of origin and the stairwells are decorated with three storey high banners depicting a deliciously ruby red wine falling and rolling into an expectant glass. The brand rooms are now both inspiring and functional, stunning vineyard images adorn one full wall with an interactive wall contrasting it at the other end of the room. Product is displayed proudly on purpose built units – we have also developed areas in communal space to tell brand stories and update the team on new initiatives.
We're proud to say that the office is now a true reflection of Constellation Europe and is testament to what we at thehouse can deliver as a branding consultancy.
