Cîroc
Standing out in some of the finest bars in the world is not easy, but with a combination of style and stunning design thehouse has helped Cîroc catch everybody's eye.
Our design team understand that brand visibility goes more than logo-deep. The outcome was a highly visual and tactile way to communicate the sophistication and unique heritage of the Cîroc brand to a very discerning consumer.
What we did
- brand design
- communications
- visibility
- sales promotion and merchandise
Our belief is that visibility has very little to do with the size of your logo, it's the way you present yourself. Cîroc is both beautiful and unique, made from snap frosted grapes not grain, it is important that the tools involved in its preparation and presentation reflect this.
The heritage of the French Mauzac Blanc grapes from Gaillac in Cognac and the craftsmanship of the distillers are captured within the vine template and mauve stone, which were transformed into a delicate motif across the whole product range. The exquisite sophistication of the contemporary bottle is captured in the fresh vitality and style displayed by the product pieces.
From bespoke martini glass to the state of the art trays, the outcome is a highly visual and tactile way to communicate your brand to a very discerning consumer.
Visibility is also paramount in off-trade or duty free markets, from merchandising units to window displays and bottle glorifiers. Every piece creates theatre and provides standout from its competitors, as well as being beautiful of course.
