Calbarrie
Calbarrie’s 35-year track record in fire, health and safety and building protection has led to an impressive range of clients. They are trusted by the Royal Household, the Ministry of Defence and many of the nation’s police forces to safeguard their property and their people.
Following the successful development of the Paladin Group brand identity, thehouse were invited to undertake a similar project for one of their subsidiary companies – Calbarrie.
A specialist electrical testing firm, Calbarrie had recently acquired a competitor and wanted to bring the two companies together to form one unified business with a consistent look and feel, as well as common systems and practices.
Through our brand development process we identified and reinforced the core values and culture of the business. We then developed a new identity and tone of voice to reflect these values and applied this to a variety of materials, including corporate stationery, website, sales literature, vehicle livery and staff uniforms.
What we did
- brand development
- brand identity and design
- communications
The results are immediately obvious. The engineers love their new uniform and are proud to be part of a nationally recognised company, the sales team are now able to talk confidently about their increased service offer, and there is a real sense that what was two separate businesses is now one.
The strong, angular identity reflects Calbarries dedication to protecting people and property through the services that they provide, and its form represents the different strands of services that they offer.
The use of green is a significant choice symbolising safety, responsibility and reliability. Calbarrie now have a logo that is distinctive and bold sitting powerfully on a black background.
Having completed the roll-out of the new brand identity, Calbarrie have now asked us to work with them on building a marketing plan.
